上一篇
下一篇
日本茶包裝設(shè)計
作者:admin 日期:2016-07-15
為什么日本的綠茶市場如此繁榮？和國內(nèi)大多數(shù)或甜或酸的“特色口感”所不同，日本在綠茶的鮮粹榨取上，已經(jīng)有了很成熟的經(jīng)驗和穩(wěn)定的技術(shù)，基本上都能保持綠茶的營養(yǎng)與原汁原味的味道，所以，同樣有喝茶習(xí)慣的日本，健康的綠茶飲料自然也成了夏季日本市場上銷量極其巨大的品種之一。
反觀國內(nèi)的茶飲料市場，相比前些年的摸索和推陳出新，感覺不進(jìn)而退，反而純茶、健康茶等概念的飲料產(chǎn)品，市場上出現(xiàn)了不少像三得利、伊藤園甚至在日本加工生產(chǎn)，運回到國內(nèi)的茶飲料產(chǎn)品。
國內(nèi)個別飲料巨頭，在茶飲料的生產(chǎn)加工以及包裝設(shè)計方面，雖已涉足多年，但卻給人留下了低端、口感“特色”非純茶的印象，消費年齡層偏低，偏農(nóng)村市場。對于未來巨大需求的健康純茶飲料，卻舉步維艱，各種原因?qū)е拢幸稽c非常明確，并非更多的消費者不喜歡純茶和消費習(xí)慣需要教育和引導(dǎo)，更重要的是你在對茶的認(rèn)知理念以及生產(chǎn)工藝上還沒辦法做出一瓶瓶恰當(dāng)?shù)暮?a href="http://www.xcfish.cn" target="_blank">茶飲。
近年國內(nèi)企業(yè)在茶飲料上，也推出了一些令人耳目一新的，口感不錯的茶飲料，但包裝風(fēng)格與茶的真、純、質(zhì)樸以及成熟相比，曉包個人感覺還顯得有非主流的既視感。在茶飲料的研發(fā)及包裝的理念上還需要更加本真為好，以免偏移了茶本身的文化特色，這一點，看一下日本銷量最大的幾家茶包裝，并未因包裝設(shè)計的不斷變化，而減弱了茶的樸與真就知道了。當(dāng)然在產(chǎn)品外包裝上，一些蹦蹦跳跳的輕風(fēng)格，作為調(diào)劑和吸引人，也很不錯。總體來說，盡快在國內(nèi)市場空缺疲弱期，奠定地位，就看哪家企業(yè)的戰(zhàn)略布局，能更勝一籌了。
反觀國內(nèi)的茶飲料市場，相比前些年的摸索和推陳出新，感覺不進(jìn)而退，反而純茶、健康茶等概念的飲料產(chǎn)品，市場上出現(xiàn)了不少像三得利、伊藤園甚至在日本加工生產(chǎn)，運回到國內(nèi)的茶飲料產(chǎn)品。
國內(nèi)個別飲料巨頭，在茶飲料的生產(chǎn)加工以及包裝設(shè)計方面，雖已涉足多年，但卻給人留下了低端、口感“特色”非純茶的印象，消費年齡層偏低，偏農(nóng)村市場。對于未來巨大需求的健康純茶飲料，卻舉步維艱，各種原因?qū)е拢幸稽c非常明確，并非更多的消費者不喜歡純茶和消費習(xí)慣需要教育和引導(dǎo)，更重要的是你在對茶的認(rèn)知理念以及生產(chǎn)工藝上還沒辦法做出一瓶瓶恰當(dāng)?shù)暮?a href="http://www.xcfish.cn" target="_blank">茶飲。
近年國內(nèi)企業(yè)在茶飲料上，也推出了一些令人耳目一新的，口感不錯的茶飲料，但包裝風(fēng)格與茶的真、純、質(zhì)樸以及成熟相比，曉包個人感覺還顯得有非主流的既視感。在茶飲料的研發(fā)及包裝的理念上還需要更加本真為好，以免偏移了茶本身的文化特色，這一點，看一下日本銷量最大的幾家茶包裝，并未因包裝設(shè)計的不斷變化，而減弱了茶的樸與真就知道了。當(dāng)然在產(chǎn)品外包裝上，一些蹦蹦跳跳的輕風(fēng)格，作為調(diào)劑和吸引人，也很不錯。總體來說，盡快在國內(nèi)市場空缺疲弱期，奠定地位，就看哪家企業(yè)的戰(zhàn)略布局，能更勝一籌了。
文章來自: 
引用通告: 
Tags: 評論: 293 | 引用: 0 | 查看次數(shù): 33356
Isla [2019-07-23 04:45 PM]You made some nice points there. I looked on the internet for the topic and found most persons will go along with with your blog.
Hi, i feel that i noticed you visited my web site thus i came to return the want?.I am attempting to to find things to enhance my web site!I suppose its ok to use some of your ideas!!
Hi my family member! I wish to say that this post is amazing, nice written and include almost all important infos.
I would like to see extra posts like this.
I would like to see extra posts like this.
I just now wanted to thank you one more time for your amazing web-site you have created here.
It's full of useful tips for those who are seriously interested in this kind of subject, primarily this very post. Your all actually sweet plus thoughtful of others plus reading your site posts is an excellent delight to me. And exactly what a generous treat! Ben and I will have excitement making use of your ideas in what we should do in a few weeks.
Our collection of ideas is a mile long and simply put tips might be put to great use.
It's full of useful tips for those who are seriously interested in this kind of subject, primarily this very post. Your all actually sweet plus thoughtful of others plus reading your site posts is an excellent delight to me. And exactly what a generous treat! Ben and I will have excitement making use of your ideas in what we should do in a few weeks.
Our collection of ideas is a mile long and simply put tips might be put to great use.
Hi there excellent website! ?oes running a blog su?h as this require ɑ massive ɑmount wοrk?
I've very little understanding of programming ?ut I had been hoping t? start m? own blog in t?e near future. Any?ay, if yo? havе any ideas or tips foг ne? blog owners p?ease share. I understand t?is is ?ff subject ?ut I simply wɑnted to аsk.
?hanks ɑ lot!
I've very little understanding of programming ?ut I had been hoping t? start m? own blog in t?e near future. Any?ay, if yo? havе any ideas or tips foг ne? blog owners p?ease share. I understand t?is is ?ff subject ?ut I simply wɑnted to аsk.
?hanks ɑ lot!
You made some good points there. I did a search on the topic and found most individuals will go along with with your website.
Hi there, I discovered your site by the use of Google while looking for a similar subject, your web site got here up, it looks great.
I have bookmarked it in my google bookmarks.
I have bookmarked it in my google bookmarks.
Thanks, I've just been looking for information approximately this subject for a long time and yours is the best I've found out so far.
However, what about the conclusion? Are you positive concerning the supply?
However, what about the conclusion? Are you positive concerning the supply?
I merely wanted to thank you again for that amazing web-site you have created here.
It can be full of ideas for those who are genuinely interested in this kind of subject, in particular this very post. You really are all absolutely sweet and thoughtful of others as well as reading your website posts is an excellent delight if you ask me. And that of a generous treat!
Jeff and I will certainly have enjoyment making use of your recommendations in what we should instead do in a month's time. Our collection of ideas is a kilometer long and tips might be put to fine use.
It can be full of ideas for those who are genuinely interested in this kind of subject, in particular this very post. You really are all absolutely sweet and thoughtful of others as well as reading your website posts is an excellent delight if you ask me. And that of a generous treat!
Jeff and I will certainly have enjoyment making use of your recommendations in what we should instead do in a month's time. Our collection of ideas is a kilometer long and tips might be put to fine use.
Hello there, I found your site by the use of Google while looking for a comparable topic, your web site came up, it appears to be like good.
I've bookmarked it in my google bookmarks.
I've bookmarked it in my google bookmarks.
發(fā)表評論