產品結構梳理及產品升級
作者:admin 日期:2015-04-18
壹 ‖ 品牌診斷與機會洞察
企業與品牌環境研究
消費者消費行為洞察研究
品牌核心突破機會洞察
. . . . . .
伍 ‖ 終端系統規劃及生動化
終端門店系統設計
終端賣場系統形象設計
終端生動化物料設計與規范
. . . . . .
貳 ‖ 品牌價值觀梳立
品牌核心理念
品牌生活觀
品牌消費觀
. . . . . .
陸 ‖ 年度品牌實效推廣策略規劃
年度促銷活動策劃
年度公關活動策劃
年度媒體傳播建議
. . . . . .
叁 ‖ 品牌核心識別系統規劃
品牌核心標識策略與設計
品牌VI系統內容規劃與開發設計
品牌形象傳播管理規范
. . . . . .
品牌互聯網戰略
網絡營銷策略制定
創意策略及執行
網絡口碑營銷與管理
網絡站點開發及技術應用
肆 ‖ 產品結構梳理及產品升級
產品結構整體規劃
產品的市場定位及戰略角色
產品包裝形象升級
. . . . . .
品牌互聯網營銷
數據庫營銷
SEO和SEM
移動及APP應用
電商營銷策略
企業與品牌環境研究
消費者消費行為洞察研究
品牌核心突破機會洞察
. . . . . .
伍 ‖ 終端系統規劃及生動化
終端門店系統設計
終端賣場系統形象設計
終端生動化物料設計與規范
. . . . . .
貳 ‖ 品牌價值觀梳立
品牌核心理念
品牌生活觀
品牌消費觀
. . . . . .
陸 ‖ 年度品牌實效推廣策略規劃
年度促銷活動策劃
年度公關活動策劃
年度媒體傳播建議
. . . . . .
叁 ‖ 品牌核心識別系統規劃
品牌核心標識策略與設計
品牌VI系統內容規劃與開發設計
品牌形象傳播管理規范
. . . . . .
品牌互聯網戰略
網絡營銷策略制定
創意策略及執行
網絡口碑營銷與管理
網絡站點開發及技術應用
肆 ‖ 產品結構梳理及產品升級
產品結構整體規劃
產品的市場定位及戰略角色
產品包裝形象升級
. . . . . .
品牌互聯網營銷
數據庫營銷
SEO和SEM
移動及APP應用
電商營銷策略
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